Four Numbers That Explain Why Facebook Acquired WhatsApp

Facebook announced its acquisition of WhatsApp for $16 billion.

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450. WhatsApp has more than 450 million active users, and reached that number faster than any other company in history.

32. With only 32 engineers, one WhatsApp developer supports 14 million active users, a ratio unheard of in the industry.

1. After one year of free use, the service costs $1 per year

0. There may be no greater testament to the viral nature of WhatsApp than the fact that the company has accomplished all this without investing a penny in marketing.

Jan keeps a note from Brian taped to his desk that reads “No Ads! No Games! No Gimmicks!”

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